Hotdog Productions transformed Osea Island into ‘Impulse Island’ in celebration of the new Impulse fragrance ‘Why Not?’ with partner Charli XCX. Six months in the making, the event saw competition winners and guests sail their way to a secret location on the island for a day of surprises.
The wacky one-day festival provided attendees a chance to unleash their ‘impulsive side’ and explore the island, complete with festival makeover stations, a roller disco and karaoke bar as well as a pool party, graffiti wall, a boutique and an after-party. The event finished with an incredible performance from pop icon Charli XCX who performed her hit songs Famous and Vroom Vroom before ending the show with a bang as the room filled with glitter and confetti to hit single, Boom Clap.
Hotdog provided event design, technical and scenic production including all vinyl wrapping and signage, set design, build and bespoke fabrication, which included a mega entrance
piece. A DJ booth light box, festival flags, stage lighting, audio and special effects added to the spectacle.