Work .

Pass on Plastic

Client Project 0


Hotdog supported the launch of environmental pop-up Pass On Plastic (#PassOnPlastic) on London’s Carnaby Street by Project 0 and Sky Ocean Rescue, two leading ocean conservation organisations aiming to inspire people to eliminate single-use plastic. 

The powerful campaign resulted in great media coverage including spots in Metro, Mail Online, and Hello, and brought a few celebs along to support too, such as Nick Grimshaw, Alexa Chung and La Roux. An LED video wall for the shop front played bespoke content of animated fish eyes, UV lighting was implemented to illuminate the artwork, and ripple-effect lighting set the underwater scene perfectly, all to the tune of L-Acoustics audio with DJ set up.