Work .

Panerai Launch Dinner

Client Panerai / Polar Black Events


All the stops were pulled out for Panerai’s VIP clients to celebrate the Submersible Collection launch at the Haymarket Hotel.

 A chic dinner was styled to represent the Panerai brand and hero the Submersible Collection, submerging guests in a watery world from the moment they arrived. We worked with Polar Black Events and our creative concept transformed the swimming pool space and wowed guests with lighting that echoed the movement of water, alongside Panerai watches showcased in branded glass towers. 

The Panerai logo was displayed on a backlit blue wall and a video portraying the collection was played on a loop throughout the evening. 

One long, elegant table was formed to create a minimal but beautiful set evoking the Panerai brand, in a clean, eye-catching design that incorporated greys and blacks with metallic accents, decorated with shells, coral and flowers. Gentle water-patterned gobos shone across the space and lasers danced across the swimming pool adding to the drama of a dance routine by synchronised swimmers wearing branded wetsuits.